Found Money started about 7 years ago when I still had my full-time accouting practice. One day I was sitting across from one of my favorite clients, going over their financial statements, and suddenly it hit me. Right between the eyes!

The fact was that, no matter how "well" I explained her financial statements, no matter how "well" I carefully compared her financial results to various benchmarks, no matter how "well" I did everything an accountant "should do" - I wasn't helping her CREATE anything.

You see, I suddenly realized that my client had NO IDEA how "what they did" in the business on a day-to-day basis translated into a specific financial result. In other words, the financial results my client had been creating were a "black box". She would go to work every single day, work so hard, invest so much of herself, take on all the risk inherent in owing and growing a small business, and yet be relegated to measuring what happened "after the fact".

I realized, however, that if I could show small business owners how to carefully define the financial results they wanted, and then demonstrate how to "reverse engineer" that result so they had absolute clarity about the specific activities and outcomes they needed to do daily, weekly, monthly, quarterly, and so on something magical would happen. I would give those small business owners the gift of clarity and certainty.

They would be able to know, with complete certainty, for example, that if they sold "prodct a" to "customer c" in a certain way, and did that a specific number of times their desired financial result couldn't help but be achieved.

And the "product a / customer c" knowledge could be driven down to an even more grassroots level so that they were actually doing ACTIVITIES that MADE THEM MONEY. And that made them money that was in-line with their desired financial outcome.